Product and branding design for Verse

Skills Used

• UXR

• IA Design

• Figma

• Rapid Prototyping

• Systems Thinking

Verse’s Aria suite is a collection of apps created to assist companies in procuring PPAs and managing their energy costs. Through its forecasting capabilities, users are able to view the financial implications of PPA offers they receive into the future up to 30 years. Other apps in the suite enable effective management of utilities, creating an end-to-end energy management platform.

The screenshots below represent the result of a full end-to-end design process carried out by myself and my team. We collected feedback from potential users, data scientists, energy experts, and in concert with Verse’s CEO and VP of Strategy, to take these products from 0 - 100. We began each app with a list of functionality requirements provided by our Head of Product and a whiteboard session to define the UX and flow between functionality. From there, existing components were used, or new ones created within the design system. Any charts needed were designed in collaboration with the data science team, using eCharts as a starting point. Finally a functional, high-fidelity, wireframe was created to be tickets and passed on to the frontend engineering team. Aria’s design system was created from the ground up using shad/cn framework.

The last five screenshots in the list below are of the Verse website, created as part of a branding re-design to bring the look and feel of Verse’s corporate website into closer alignment with Aria. After art directing the initial branding prior to Series A, we felt the visual language needed an update to more clearly explain to our potential customers what Verse could offer. Here I took the existing illustrated assets and expanded them to include more literal interpretations of what Aria can do, extending our design system to the website.


Interested to learn more about the process to create this dashboard or branding? Contact me for a walkthrough.